Pillar 04 · Posting
After your written OK: publish, monitor, audit. That is the loop.
Most LinkedIn services treat publishing as the deliverable. We treat the audit trail as the deliverable. The CSV-of-actions you receive every Friday (the two first weeks, thereafter every month) documents every keystroke that touched LinkedIn under your account that week — and we mean every keystroke.
What lands in your inbox.
Six deliverables: the core four, posting-window optimisation + DM hygiene, and the 90-day 6-touch sequence on high-signal accounts.
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Scheduled native publishing
After your written OK, your TTPA publishes drafts at the slot you approved. Native LinkedIn — no third-party scheduler, no "posted via Hootsuite" footer that flags the post as outsourced to your buyers.
In plain English: Once you have said yes in writing, your assistant posts your drafts at the time slot you approved — straight onto LinkedIn itself, with no outside scheduling tool. That means no “posted via Hootsuite” tag that would tell your audience the post was outsourced. Some customers call us the "Champions of Copy & Paste" because this is the most utilized command TTPA uses. We prepare on TTPA Discovery, our In-House software (with some features Similar to Excel and Word) and then, "Copy & Paste" into LinkedIn.
Tier 1
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Comment curation
Every comment on your live posts is read, triaged, and either replied to inline (within one business day), queued for Friday review, or escalated to your async channel.
In plain English: Every comment on your live posts is read and sorted: your assistant either replies under it within one working day, saves it for your Friday review, or passes it to you when it needs your personal attention.
Tier 1
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Reply-authoring within voice
Replies pass the same tone-radar match as posts. Your TTPA writes them; you read every one before send during your Friday review (or auto-approve replies under 80 characters once the match score is ≥ 92 %).
In plain English: Replies are checked against your voice the same way posts are. Your assistant writes them and you read every one before it is sent at your Friday review — though you can let very short replies (under 80 characters) go out automatically once they score at least 92% on the voice match.
Tier 1
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CSV-of-actions every Month
Every keystroke that touched LinkedIn under your account that month. Connection-requests sent, InMails opened, posts scheduled, comments replied, DMs read. Audit trail is the deliverable, not the optional artefact.
In plain English: Every Month you get a spreadsheet listing every single action taken on your LinkedIn that month — invites sent, InMails opened, posts scheduled, comments replied to, messages read. That complete paper trail is the main thing we deliver, not an optional extra.
Tier 1
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Posting-window optimisation
Published-time vs engagement-rate is calibrated weekly per buyer. We do not believe in universal "best time to post" platitudes; the right time is the time at which your specific audience reads.
In plain English: We work out the best time to post for you specifically by comparing when posts go out against how much engagement they get, and we re-check it every week. We enter that data into our TTPA Discovery and the next time we want to post, we consult our In-House TTPA Discovery forecast for your specific account. We do not believe in one-size-fits-all “best time to post” advice.
Please note: "Optimized Posting" is not available in Tier 1, this is an extra option only available after 3 months of uninterrupted Tier 1 service.
Included
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DM hygiene + content-engager nurture
When someone reacts to your content twice within 30 days, your TTPA queues a contextual DM (drafted, not auto-sent). We also add a 6-touch sequence over 90 days for high-signal accounts.
In plain English: When someone reacts to your content twice within a month, your assistant prepares a relevant private message (drafted for your approval, never auto-sent). For your most promising contacts we add a gentle 6-message sequence spread over 90 days.
Included
The Posting runbook.
Excerpt from 4_Optimized_Posting_Services.txt. The auto-approve
threshold for short replies, the comment-triage SLA, and the CSV-of-actions
schema are all named here.
| Cycle | What we do | Output |
|---|---|---|
| Daily | Inbox triaged. Comments curated on live posts. Approved drafts staged for the next publication slot.In plain English: Each day we sort your inbox, handle comments on your live posts, and line up approved drafts for the next posting slot. | Updated CSV-of-actions ledger.In plain English: Your running spreadsheet of every action is kept up to date. |
| Weekly | Posts published per the approved cadence. Replies authored + approved. Friday review packet sent.In plain English: Each week posts go out on your approved schedule, replies are written and approved, and your Friday review packet is sent. | CSV-of-actions email + portal entry.In plain English: The spreadsheet-of-actions email, plus an entry in your online portal. |
| Monthly | Reach / engagement / qualified-conversation counts; post-time vs engagement-rate plot; posting-window adjustment if signal warrants.In plain English: Each month we report your reach, engagement, and how many real conversations happened, plot posting time against engagement, and shift your posting window if the data calls for it. | Sequence D email summary.In plain English: One of our standard monthly summary emails. |
| Quarterly | DM-hygiene review + 6-touch sequence performance audit. Banned-action retrospective (any near-suspension flags from LinkedIn).In plain English: Every three months we review how your private-message outreach and 6-message sequence performed, and look back at anything that came close to a LinkedIn warning. | Quarterly posting brief.In plain English: A quarterly posting game-plan for the next three months. |
What you decide · what we decide.
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You decide
- Whether each draft + reply ships.
- The publishing cadence (posts per week per format).
- The auto-approve threshold for short replies (≤ 80 chars + ≥ 92 % match — your call).
- Whether a DM-hygiene nurture sequence is on or off.
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We decide
- The exact publication slot inside your approved window.
- The order of comment-triage during the daily sweep.
- How quickly to escalate an inbound reply versus queueing it.
- When to hold a comment because the thread risks looking automated.