Persona P3 · Sales-led B2B
Make Sales Navigator pay for itself.
You bought the seat. Five of its features matter. A senior TTPA runs the saved-search sweep, the InMail cadence, and the 1st-connection invitation flow on dedicated hardware in your time zone — and lands the CSV in your CRM at the end of each billing month.
Six pains we hear on every sales-led discovery call.
Five rows are pulled from Pain Points category 18 (Sales-Navigator specific); one is from category 4 (outbound vendor sprawl). The reframe column is the operating cadence at Tier 2.
-
Cat 18.1 · Saved-search dust
1. You set up four saved searches in 2024. None of them have been opened this quarter.
Tier 2 includes a weekly Sales-Navigator saved-search sweep with delta reporting; new entrants surface as 1st-connection invitations the same week.
Saved-search sweep cadence at /services/sales-navigator/ row 3.
-
Cat 18.2 · Lead-list rot
2. Your lead lists from twelve months ago are 30 % bounced and 50 % stale.
TTPA refreshes lists on a quarterly cadence; bounce-handling routes through Beehiiv suppression + email-verification module before any send.
Lead-list refresh SOP + email-verification module in Discovery binary.
-
Cat 18.3 · InMail allocation waste
3. Your InMails reset on the 1st of every month. Half the budget goes unspent.
Tier 2 InMail budget is allocated against the saved-search delta + a quality threshold; spend never exceeds the saved-search yield.
InMail allocation logic at /services/sales-navigator/ row 7.
-
Cat 18.4 · Reply-rate flatlining
4. Your reply rate has been stuck at 3 % since Q1.
Drafts are A/B-tested in micro-batches (5-7 messages); the winner advances. Tone-radar rejects "AI-default" hooks before they ship.
A/B variant generator at /comparison/cleverly-alternative/ §3.
-
Cat 18.5 · No CRM hand-off
5. Conversations live in LinkedIn DMs and never make it into HubSpot or Pipedrive.
TTPA exports CSVs at the end of each billing month — InMails sent, InMails replied, calls booked — for direct CRM import.
CSV export wired in the Discovery binary; cadence at /how-it-works/.
-
Cat 4 · Outbound vendor sprawl
6. Three different agencies are sending in your name and stepping on each other.
One operator, one outbound calendar, no overlap. Tier 2 includes a 30-min monthly review with the named TTPA.
Single-operator binding at /security/ C3.
ROI preview — baseline vs Tier 2 cadence.
The numbers below are typical for a single-buyer Tier 2 engagement after the 60-day ramp. The full ROI calculator on /pricing/ takes your inputs (monthly revenue, target conversion rate) and returns a payback estimate.
| Metric | Baseline (manual) | Tier 2 target |
|---|---|---|
| 1st-connection invitations / month | 20-40 (manual) | 60-90 (Tier 2 cadence) |
| InMail reply rate | 2-4 % | 6-9 % (A/B-tested) |
| Discovery calls booked / quarter | 4-8 | 12-18 |
| CSV export to CRM | Ad-hoc | End-of-month, automated |
Numbers are not guarantees — they are post-ramp targets observed across the 2024-2025 cohort. Read the case studies for engagement-level detail.