Persona P2.M · Medical specialists
CME-grade voice. Regulator-aware controls. No auto-posting.
Specialists, surgeons, dental principals and hospital department heads do not hand a LinkedIn account to a bot. A senior TTPA models your three-reviewer approval chain (medico-legal → hospital media → you), lints every draft against the advertising-of-health-services rules in your jurisdiction, and ships nothing without your final OK.
Six pains we hear on every medical-specialist discovery call.
One row is jurisdiction-specific (advertising-of-health-services rules); five are generic to AICD-grade firms. The reframe column names the operating control a TTPA actually exercises — not a promise.
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Cat 19 · Medico-legal copy review
1. Your medical-board jurisdiction restricts testimonials, before-and-after claims, and any phrasing that implies a guaranteed outcome.
Lint-rules DSL ships with a starter pack of regulator-trigger phrases per jurisdiction (AU AHPRA, UK GMC, US-state-board, NZ MCNZ). Drafts that match a forbidden pattern never reach your queue.
Lint-rules DSL surfaced at /comparison/cleverly-alternative/ §3 + at /security/ C7.
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Cat 6 · Brand-voice drift
2. Your last contractor wrote in a tone that read more "wellness influencer" than "consultant haematologist".
Tone radar matches every draft against your last 25 posts and your nominated peer-review reference set; CME-grade voice is the calibration target, not LinkedIn-default.
Tone radar wired in the Discovery binary; visualised at /comparison/phantombuster-alternative/ §3.
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Cat 5 · Multi-stakeholder approval
3. Your practice manager, your medico-legal adviser, and your hospital media office all want a sign-off before anything ships.
TTPA Discovery models the three-reviewer chain at intake (Comm_002 §15 question 14). Drafts route through medico-legal first, hospital-media second, you third — sequential by default; quorum on request.
Approval-workflow FSM at /how-it-works/ + at /comparison/cleverly-alternative/ §3.
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Cat 16 · Reputational risk
4. A wrong post in your name gets escalated to your medical board the same hour.
Crisis-freeze button halts publishing in under 60 seconds across all platforms. Audit log is immutable and exportable for your medico-legal team.
Crisis-freeze documented in the Discovery binary; logged at /security/ C9 + C12.
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Cat 18.1 · CME-cluster Sales-Navigator under-use
5. You hold a Sales-Navigator seat that you bought for conference-cycle outreach and have not opened since 2024.
Tier 3 includes a weekly saved-search sweep on your CME peer-cluster (specialty + region + 2nd-degree); 1st-connection invitations only, never InMails to colleagues you have not met in person.
SN catalog row 3 at /services/sales-navigator/ + Cat 18.1 in /pain-points/.
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Cat 8 · Practice-procurement evidence
6. Your hospital procurement desk asks for a DPA + sub-processor list before any vendor onboarding — even for a "social tool".
All three live publicly: /legal/dpa/ (12 clauses, 4 Annexes), /legal/subprocessors/ (5 named sub-processors, 30-day notice on changes), /security/ (13 named controls). Procurement does not need to ask.
13-control matrix at /security/; DPA at /legal/dpa/.
CME-cluster cadence — the four annual inflections.
Medical specialists do not post every weekday. They post around four annual inflections: the specialty congress, the CME credit deadline, the department reporting season, and the fellowship-society election cycle. Tier 3 calibrates against those four windows; nothing in between is filler.
| Quarter | Trigger | TTPA cadence |
|---|---|---|
| Q1 | Annual specialty congress (e.g. RACP / ACS / RACGP) | 6 short-form posts pre-congress; 2 long-form post-congress reflections; SN sweep on attendees |
| Q2 | Mid-year CME credit deadline (most jurisdictions) | 4 short-form CME-cluster posts; 1 long-form on a published peer-reviewed paper you appear on |
| Q3 | Hospital department reporting + AGM season | 3 short-form on department wins (de-identified); 1 long-form on a teaching case (anonymised to medical-board standard) |
| Q4 | Year-end fellowship-society election cycle | 2 short-form on society activity; 1 long-form on a clinical-quality initiative; SN sweep on incoming fellows |
Numbers are post-ramp targets observed across the 2024-2025 medical-specialist cohort. Case studies walk through redacted engagement examples.
What the practice-manager memo can promise.
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15-25 high-quality 1st-connections / quarter
Specialty + region + 2nd-degree saved-search sweep, never automated InMails, only invitations after a real-world touchpoint or a published-paper anchor.
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6-9 short posts + 3-4 long-form / quarter
Cadence calibrated against the four CME inflections above, not a daily-posting hamster wheel that breaks the regulator-rules.
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Medico-legal-grade audit trail on every draft
Every reviewer, every state transition, every comment, every lint-rule hit is recorded and exportable. Procurement and your medical-board insurer get the same view.